Tuesday 18 September 2012

Biography of Tom Ford

A Fashion Entrepreneur


Personal Life

Thomas Carlyle "Tom" Ford born in August 27, 1961 in Austin, Texas is an American fashion designer and film director. He gained international fame for his turnaround of the Gucci fashion house and the creation of the Tom Ford label before directing the Oscar-nominated film A Single Man.

   Ford spent a year and a half in Paris, where he worked as an intern in Chloé's press office. Though his work primarily involved sending clothes out on photo shoots, it triggered his love of fashion. He spent his final year at The New School studying fashion, but nonetheless graduated with a degree in architecture. When interviewing for jobs after graduation, he said that he had attended The New School's Parsons division, but concealed that he graduated in architecture and that his work at Chloe was a low-level public relations position. Despite his lack of experience, Ford called American designer Cathy Hardwick every day for a month in hopes of securing a job at her mid-price sportswear company. Eventually, she agreed to see him. Hardwick later recalled the incident: "I had every intention of giving him no hope. I asked him who his favorite European designers were. He said, 'Armani and Chanel.' Months later I asked him why he said that, and he said, 'Because you were wearing something Armani'. Ford worked as a design assistant for Hardwick for two years.

Career
    
In 1994, Ford was promoted to creative director in |Gucci. In his first year at the helm, he was credited with putting the glamour back into fashion introducing Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots. In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new, modern ad campaigns for the company. Between 1995 and 1996, sales at Gucci increased by 90%. On the strength of Ford's collections, Gucci went public in October 1995 with an IPO of $22 per share, followed by an additional global offering in March 1996 at $48 per share and a third offering in 1999 at $75 per share. In early 1999, luxury goods conglomerate LVMH, headed by Bernard Arnault, increased its shareholdings in Gucci with a view to takeover. Domenico de Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault's holdings. Ford and De Sole also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. François Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to 20%. At one point, Ford was the largest individual shareholder of Gucci stock and options.
     
By 1999, the house, which had been almost bankrupt when Ford joined, was valued at about $4.3 billion. When Ford left in 2004, Gucci Group was valued at $10 billion.
When Gucci acquired the house of Yves Saint Laurent (YSL), Ford was named the creative director of that label as well. During his time as Creative Director for YSL, Ford won numerous Council of Fashion Designers of America Awards. Like his work at Gucci, Ford was able to catapult the classic fashion house back into the mainstream. His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl completely naked wearing only a necklace and stiletto heels in a sexually suggestive pose) and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) have been famous and provocative by pushing fragrance ads to a new level of creativity in artistic expression and commercial impact.
     
In April 2004, Ford parted ways with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford's partner in Gucci's success, failed to agree with PPR bosses over artistic control of the Group.

In March 2011, Ford was featured as the cover star of the bi-annual publication AnOther Man, the fraternal counterpart to Another Magazine, giving his opinion on what makes the modern day gentleman. He was interviewed by the magazine's founder Jefferson Hack for the featured article.

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